UMD Strategic Enrollment Management Plan

The UMD 2022-26 Strategic Enrollment Management (SEM) Plan, which was endorsed by Chancellor Black and Interim Executive Vice Chancellor Hietapelto on January 31, 2022, is a guiding document supporting the UMD Strategic Plan through deliberative analysis of past enrollment trends, present challenges, and future objectives.  This document is UMD’s third iteration of a campus-level undergraduate enrollment management plan and is grounded in best practice and data-informed decision-making.  It is shared at a time of significant disruption within higher education due to the COVID-19 pandemic as well as changes in student demographics and college-going behaviors and growing competition among institutions.

The 2022-2026 SEM Plan is intended to be both aspirational and realistic.  UMD faces numerous challenges in maintaining and growing its undergraduate enrollment but is also uniquely positioned to deliver on a brand promise that is attractive and meaningful to prospective students and their families. 

Questions or comments pertaining to the 2022-2026 SEM Plan may be directed to Jen Mencl, Associate Vice Chancellor, UMD Academic Affairs Admin: [email protected].