Strategic Enrollment Plan
The UMD 2022–26 Strategic Enrollment Management (SEM) Plan is a guiding document supporting the UMD Strategic Plan through deliberative analysis of past enrollment trends, present challenges, and future objectives. This document is UMD’s third iteration of a campus-level undergraduate enrollment management plan and is grounded in best practices and data-informed decision-making.
The SEM Plan is intended to be both aspirational and realistic. UMD remains uniquely positioned to deliver on a brand promise that is attractive and meaningful to prospective students and their families.