The mission of Enrollment Management is to attract, retain, and develop students

UMD Enrollment Management (EM) is committed to creating a culture of engaged partnerships that enhance the experiences of prospective and currently enrolled students, support student development and engagement, and lead to timely graduation.

UMD Enrollment Management (EM) provides leadership, services, and structures to attract, enroll, retain, graduate, and develop students.  Through comprehensive recruitment activities and holistic admissions, financial education and wellbeing support, new student and parent transition information and programs, optimization of student financial aid, high-quality communications, valid data and analyses, tools supporting degree progress and networked support, and compliance with university policy and state and federal laws, EM supports the university’s mission and commitment to academic quality, diversity, equity, and inclusion.


Units housed under EM include:

  • Office of Admissions
  • Office of Financial Aid & Scholarships
  • Office of Institutional Research
  • Bulldog Resource Center
  • EM Marketing & Communications